Sudtipos Type Foundry
Services
- UX design
- UI Design
- Web development
Client
Sudtipos
A new web design for one of the most important type foundries in the world.
Sudtipos is one of the world’s leading type foundries. However, they have earned that reputation by selling their typefaces on retail and third-party websites. After more than a decade in business, foundry director Ale Paul decided it was time for a decisive change.
When search makes the difference
Sudtipos asked us to create a powerful e-commerce store capable of handling more than 250 typeface families. When browsing a catalog as extensive and with a growth rate as significant as that of this type foundry, it is necessary to have adequate technical means. For this purpose, we developed a unique and intuitive search engine with options to anchor and hide typefaces.
On the Sudtipos website you can select a category, quickly visualize the appearance of the font with a light or dark background, pin it to save it as a favorite, or even delete it to keep a reduced number of candidates.
A more direct and effective relationship with the user
Choosing a typeface is not an easy job. That’s why we created a type tester that allows users to apply OpenType features on individual glyphs, as if they were using the typeface in a desktop application.
All of these features are integrated into a simple structure that utilizes Sudtipos’ powerful promotional images along with an approachable tone of voice to generate a more intimate relationship with the customer.
The Sudtipos website is designed to make browsing and testing typefaces from the foundry’s extensive catalog as enjoyable as possible.
