Professional Problem Solvers We really love User Experience, typography and great ideas.
We are Ashler
Ashler is a flexible, multidisciplinary design studio whose primary mission is to help our clients achieve success through design and strategy.
We are a graphic design and communication studio specialized in web design, UX, corporate identity and typography design. We believe in the value of design as a fundamental vehicle for the progress and development of companies and, therefore, as the backbone of society as a whole.
We work closely with our clients to understand their needs and help them achieve success. That is why we develop projects that not only look good, but are also functional, effective and generate measurable results.
Our values
We understand design as a catalyst for culture, both business and popular.
Our aim is to build brands and digital projects that are relevant, responsible and aware of their value, and that accompany people in their human and professional development. For us, design is not only an aesthetic experience, but a conceptual and cultural engine for the progress of society. We are excited to find the best way to bring our clients’ vision to life.
We are agents of change and evolution
What we do
(and what we don’t do)
At Ashler we do a wide range of web design and development work. But our goal, what we do best, is to help you with your business. We understand design as a tool to solve problems.
We integrate ourselves into companies, we analyse them and we propose the best solutions for each issue. We firmly believe that part of our responsibility is to challenge the client’s brief to improve it.
We don’t do websites We don’t do websites
We create digital experiences We create digital experiences We create digital experiences
We don’t do logos We don’t do logos
We build brands We build brands We build brands We build brands We build brands
We don’t do packaging We don’t do packaging
We create connection with design We create connection with design We create connection with design
We don’t work with templates We don’t work with templates
We craft custom code We craft custom code We craft custom code
Some of our services
Branding
Research
Typography Design
Packaging
Content Strategy
Ecommerce
Corporate websites
UX & UI
Webapps design and development
Ashler Team Ashler Team
Ashler Team
The Ashler team is made up of people with diverse backgrounds, different experiences, diverse tastes and multiple talents.
Octavio Pardo Virto
Founder & Creative Director
Octavio Pardo is a graphic designer specialising in typography design. He believes in the power of ideas and is always looking for the precise concept that can work uniquely and exclusively for each project. In 2010 he graduated from the University of Reading’s master’s degree in typeface design. Since then he has collaborated with some of the world’s top typographers and designers, including Tobias Frere-Jones, Jean Fran莽ois Porchez, Type-Together, Leftloft and Sharp Type.
He has worked as a consultant for Google and is a visiting professor at the University of Gj酶vik, Norway. He teaches design and typography courses and lectures all over the world, including Mexico, Singapore, Boston, Chicago, Toronto and Kiev. His work has been recognised by the Type Directors Club of New York, Communication Arts magazine and the ADG Laus Awards. In 2023, he received his PhD from the Royal Danish Academy of Architecture, Design and Conservation with a thesis on the possibilities of ultra-flexible variable fonts and artificial intelligence applied to legibility for the visually impaired.
Elena Ram铆rez Ramos
Founder & Digital Director
Elena Ramirez is an audiovisual communicator by training and a UX & UI and frontend designer by profession. She is co-founder of Ashler Design and in charge of bringing digital projects to life. Elena is an expert in HTML, CSS and javascript and specialises in typographic treatment on the web. She has worked hand in hand with independent digital foundries such as Sudtipos, Novatype, Typerepublic or Letterjuice, programming e-commerces recognised in the sector.
His interest in the application of online typography has led him to give talks on the subject at ATypI and Granshan and he teaches at Type G and in the Master’s Degree in Culture at the Carlos III University. At Ashler Design he works on projects ranging from the construction of identities to the design of mobile applications, including web platforms; he has also developed projects for large clients such as Google, Telef贸nica or Porcelanosa, and for smaller and very diverse companies such as architecture studios, fashion shops, or innovative technology companies.
Our clients
We are privileged to work with some of the leading companies in their sector. Our clients make us what we are.
Working with the best, whether they are large corporations or small local businesses, is a constant learning experience through a fruitful and continuous exchange of ideas. Many thanks to all of you.
Awards
It is always good to be recognized for the work done and we are very grateful for it. But what never changes is that we always give our best in each and every one of our projects.
