L’Atelier Beer
Services
- Packaging
Client
L’Atelier
Adittional credits
- Fotógrafo Pablo Alonso Santos
Conveying a brand’s narrative through packaging design
L’A Rubia and L’A Tostada is a limited edition of craft beers from L’Atelier bakery, based on a traditional recipe and made with dry bread from the bakery itself.
L’Atelier is an artisan bakery that is dedicated to quality and natural processes. The design represents their taste for handmade products, deliberately contrasted with industrial results with perfect finishes. The label appears to have been printed by chance on an old piece of paper containing a handwritten recipe that was found by accident while the baker was preparing the product in the bakery. It follows the graphic line developed for the entire brand.
The design represents its taste for handmade products, deliberately contrasted with industrial results with perfect finishes.
Continuity and dialogue
Our proposal follows the line developed for the entire brand, whose center of gravity is the Drunken Master typography, custom-designed for the project. Drunken Master reaches its maximum expression by offering a different typographic construction every time you enter the L’Atelier website.
The labels are a synthesis of L’Atelier’s visual identity with the custom Drunken Master typeface as the backbone.
