
Porcelanosa
Services
- Typography
Client
Porcelanosa
Designing a new typeface from a legendary logotype
Porcelanosa Group contacted us when they decided to take a step forward in their corporate communication plan. After many years using the classic Optima typeface, they felt it was time to harness the power of a more personal approach. Starting from their well-known logo, we made a meticulous revision with a multitude of micro-adjustments to optimize its reproduction in different sizes and media.


A sophisticated and exclusive typeface
We designed a completely customized font for all their branding applications. The logo is directly inspired by ancient Roman inscriptions. The typeface we designed continues this idea and enriches it by introducing a low box incised font, a rare typographic style.
Porcelanosa is an exclusive typeface of Porcelanosa Group and will never be for sale.







The logo is directly inspired by ancient Roman inscriptions. The typography we designed continues with this idea and enriches it by introducing a low box incised typeface, a rare typographic style.