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Porcelanosa

Services

  • Typography

Client

Porcelanosa

Designing a new typeface from a legendary logotype

Porcelanosa Group contacted us when they decided to take a step forward in their corporate communication plan. After many years using the classic Optima typeface, they felt it was time to harness the power of a more personal approach. Starting from their well-known logo, we made a meticulous revision with a multitude of micro-adjustments to optimize its reproduction in different sizes and media.

Imagen logotipo Porcelanosa Imagen logotipo Porcelanosa con micro ajustes

A sophisticated and exclusive typeface

We designed a completely customized font for all their branding applications. The logo is directly inspired by ancient Roman inscriptions. The typeface we designed continues this idea and enriches it by introducing a low box incised font, a rare typographic style.

Porcelanosa is an exclusive typeface of Porcelanosa Group and will never be for sale.

Tipografía a medida para Porcelanosa. Letras, números, signos y símbolos
Textos en latín mayúscula y minúscula de la tipografía a medida Porcelanosa
Letras, números, signos y símbolos de la tipografía Porcelanosa
Tipografía Porcelanosa en uso en la web del Grupo empresarial
Imagen de la tipografía Porcelanosa en uso en la cubierta de un libro corporativo Ejemplo de gráfica de evento con la tipografía Porcelanosa
The logo is directly inspired by ancient Roman inscriptions. The typography we designed continues with this idea and enriches it by introducing a low box incised typeface, a rare typographic style.

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