Cabify Font Family

As part of Cabify’s brand refresh, the mobility platform operating across Spain and Latin America, we developed a custom typeface designed to strengthen the brand’s identity while improving typographic performance across one of its most important touchpoints: the app.

The project resulted in a type family featuring two optical sizes—Display and Text—with six and four weights respectively. While the Display styles were designed for headlines and brand communications, the Text styles were specifically optimized for the application’s interface. Their most distinctive characteristic is a narrower width than the Display styles, allowing more characters to fit on each line and making better use of the limited horizontal space available on mobile screens. This improves both efficiency and readability without compromising Cabify’s visual identity.

Formally, the typeface combines the neutrality and functionality of contemporary grotesques with subtle geometric influences and carefully considered details that make it feel more approachable and human. The result is a coherent and versatile typographic system, optimized both for brand expression and for the everyday experience of millions of users.