Coralisha Brand Concept
Services
- Brand identity
- Packaging
- Naming
An upscale boho fashion brand for different women
An Andalusian investment group contacted us to help them with the launch of a new high-end boho fashion brand for women. To do so, they asked us to develop a design concept that would later be applied by their in-house design team.
The aim of this new brand is to position itself as one of the favourite options for women in their social moments. The main concepts of the project are those of the boho style: romantic, spiritual, comfortable and original. With all this in mind, we got down to work, looking for inspiration in the sunset and Ibiza parties.
Naming & custom lettering
The naming arose from the client’s desire to have a .com domain, so it was necessary to create a completely new name that would give us the option to register it. Coralisha’s proposal sets the basis for the creation of a very direct feminine brand personality, with an exotic and refined touch.
Like most of our brands, the Coralisha logo is a bespoke lettering. We have drawn the logo so that the C also refers to the moon and even when the mark is used without the symbol, it is still implicitly present.
Applications
We design prototypes for shoe packaging, jewellery and shop applications. On the packaging, the moon is used as a distinctive symbol engraved on the covers
The Coralisha project fuses the concepts of sophistication, luxury, exoticism and femininity into a single brand that is both memorable and appealing.
