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Imagen de un zapato exclusivo de Eva Mulier

Eva Mulier

Services

  • Brand identity
  • Art direction
  • Desarrollo Web
  • Packaging

Client

Eva Mulier

Adittional credits

Seeking a different voice for a different kind of woman

Eva Mulier are shoes made by women for women. They are intended for adult women of a certain economic level. We developed Eva Mulier’s personality as a sophisticated woman who is successful in business, interested in art and an avid traveller.

The brand is feminine and elegant, and tries to move away from conventional online shopping. The art direction is rich in textures and patterns that echo the materials used in most of the collection. Packaging and business cards stand out through the use of textures and silver print. The website features smooth animations and large-format product photography on a navy blue background, creating a distinctive brand personality.

Logotipo de Eva Mulier
Detalles de construcción y diseño del logotipo de Eva Mulier
Colores de marca de Eva Mulier Tipografías de marca de Eva Mulier
Patrón de marca de Eva Mulier
imagen de diferentes cajas de zapatos con la marca estampada y zapatos de Eva Mulier

Unboxing that conveys distinction

We also designed the brand’s unboxing experience to represent the meticulousness, dedication and care that the designers put into each and every shoe.

The box is square to accommodate the different models of the brand. When you open it, a pink tissue paper, a sticker with the brand name and a thank you note appear. Printed in the corporate blue, the box is printed with the logo in silver, elegant and discreet so that the shoes take centre stage.

caja azul de zapatos de Eva Mulier con logotipo estampado frontal sobre fondo rosa detalle de logotipo estampado en la caja corporativa de zapatos de Eva Mulier caja abierta azul de zapatos con interior rosa y detalle de tarjeta de agradecimiento de Eva Mulier con logotipo estampado frontal sobre fondo rosa detalle de tarjeta de agradecimiento de Eva Mulier
Bolsa de papel corporativo azul sobre fondo rosa Imagen cenital de tarjetas corporativas de doble cara de Eva Mulier
Etiquetas de Eva Mulier con logotipo, texto e ilustración de zapatos

ART DIRECTION

Texture takes centre stage

Inspired by Eva Mulier’s designs, for the art direction of the project we looked for locations with backgrounds and spaces rich in textures, which would generate identity for the project, but which would not overshadow the product. The locations are mainly public spaces and restaurants in Seville.

Imagen de diferentes tipos de texturas utilizadas para Eva Mulier
Galería de imágenes de modelos con zapatos exclusivos de Eva Mulier Galería de imágenes de zapatos exclusivos de Eva Mulier
The art direction is rich in textures and patterns that echo the materials used in most of the collection.
imagen de un par de zapatos exclusivos negros de Eva Mulier imagen de un par de zapatos exclusivos rojos y azules de Eva Mulier
Imagen de la wew de Eva Mulier en tablet digital
Dos imágenes del diseño web de Eva Mulier

Let's work together?

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