- Brand identity
- Art direction
- Desarrollo Web
Eva Mulier are shoes made by women for women. They are intended for adult women of a certain economic level. We developed Eva Mulier’s personality as a sophisticated woman who is successful in business, interested in art and an avid traveller.
The brand is feminine and elegant, and tries to move away from conventional online shopping. The art direction is rich in textures and patterns that echo the materials used in most of the collection. Packaging and business cards stand out through the use of textures and silver print. The website features smooth animations and large-format product photography on a navy blue background, creating a distinctive brand personality.
Unboxing that conveys distinction
We also designed the brand’s unboxing experience to represent the meticulousness, dedication and care that the designers put into each and every shoe.
The box is square to accommodate the different models of the brand. When you open it, a pink tissue paper, a sticker with the brand name and a thank you note appear. Printed in the corporate blue, the box is printed with the logo in silver, elegant and discreet so that the shoes take centre stage.
Texture takes centre stage
Inspired by Eva Mulier’s designs, for the art direction of the project we looked for locations with backgrounds and spaces rich in textures, which would generate identity for the project, but which would not overshadow the product. The locations are mainly public spaces and restaurants in Seville.
The art direction is rich in textures and patterns that echo the materials used in most of the collection.