Creating a Fresh New Font from a Legendary Logo

Porcelanosa

Type Design

Porcelanosa

The Porcelanosa Group contacted us when they made the decision to take a step forward in their corporate communications plan. After many years using Optima, it was now the time to harness the power of a more personal approach Starting from their well-known logotype, our team undertook a meticulous review and made many micro adjustments. We then designed a full custom font for all of their branding applications. The logo is directly inspired by ancient Roman inscriptions; the typeface draws even more from this idea, and we used this inspiration to create a lower case.

Porcelanosa is an exclusive font of the Porcelanosa Group, and will never be on sale.

Client

Porcelanosa