A new website for one of the world’s Leading Type Foundries
Sudtipos type foundry
Sudtipos is one of the world’s leading type foundries. However, they have made their reputation selling their fonts on third party retail websites. Now, after more than a decade, the head of the foundry, Ale Paul, decided that it was time for a decisive new change.
Sudtipos requested us create a powerful e-commerce store able to handle more than 250 font families. We developed an intuitive search engine with options to pin and hide fonts. We also created a proprietary font tester that enables users to apply Open Type features in single glyphs, just as if they were using a desktop application. All of these features are built into a simple structure that uses the powerful promotional images of Sudtipos alongside a friendly tone of voice in order to generate a more intimate relationship with the customer.