Conveying the narrative of a brand through Packaging Design

L’atelier Beer

Packaging Design

L’atelier Beer

L’Atelier Beer Blond and Bitter are craft beers made with an old medieval recipe based on dry bread. L’Atelier is a traditional bakery that is committed to quality and artisan processes. The label’s design represents this taste for craftmanship, deliberately facing it against industrial results and perfect finishes. The label appears to be casually hand-printed on old paper with a written recipe.



Additional credits

Pablo Alonso Photographs